Bicycle Rules of the Road

Video Production
  • OrganizationSF Bicycle Coalition
  • RoleProducer • Script Writer • Graphics • Casting • Site Selection

As the manager of the education program, I received funding from the SF Department of the Environment and the Bay Area Air Quality Management District to develop a bicycle safety video. In order to reach people with critical information, we decided to go with the Rules of the Road for the subject of the video. I served as producer of the video and worked with Laura Lukitsch of Global Performance Media to shoot and edit the video. In my role, I wrote the script, cast the volunteer actors, chose the shooting locations, and designed the graphics used in the video. Working with the videographer, we wanted the video to be informative but also interesting to watch. Our focus was on getting the most critical information across in a short period of time. The results were a great success and the video has been viewed by tens of thousands of people.