Citywide Biking Campaigns
Advertising & Billboard Campaign
One of the first projects I got to work on at the SF Bicycle Coalition was a citywide billboard campaign. A local advertising company donated four locations for us to promote the organization’s mission. Since this was our first time advertising at this scale, we wanted to the campaign to reach a wide audience and encourage people to try biking in the city. In addition to this campaign, I designed ads to promote Bike to Work Day, the city’s annual encouragement campaign, that was featured on buses, bus shelters, and train stations throughout the Bay Area.
SF Bicycle Coalition
What I Learned
Billboard Design • Large-scale Advertising • Photoshoot Management • Photoshoot Casting
Billboards • Buses • Bus Shelters • Train Stations