Citywide Biking Campaigns

Advertising & Billboard Campaign

One of the first projects I got to work on at the SF Bicycle Coalition was a citywide billboard campaign. A local advertising company donated four locations for us to promote the organization’s mission. Since this was our first time advertising at this scale, we wanted to the campaign to reach a wide audience and encourage people to try biking in the city. In addition to this campaign, I  designed ads to promote Bike to Work Day, the city’s annual encouragement campaign, that was featured on buses, bus shelters, and train stations throughout the Bay Area.


SF Bicycle Coalition

What I Learned

Billboard Design • Large-scale Advertising • Photoshoot Management • Photoshoot Casting

Ad Locations

Billboards • Buses • Bus Shelters • Train Stations