One of the first projects I got to work on at the SF Bicycle Coalition was a citywide billboard campaign. A local advertising company donated four locations for us to promote the organization’s mission. Since this was our first time advertising at this scale, we wanted to the campaign to reach a wide audience and encourage people to try biking in the city. In addition to this campaign, I  designed ads to promote Bike to Work Day, the city’s annual encouragement campaign, that was featured on buses, bus shelters, and train stations throughout the Bay Area.