Citywide Ad Campaigns

Billboard & Ad Campaigns

While working in the San Francisco Bay Area, I got to work on several ad campaigns to promote bicycling and Bike to Work Day. One of the first projects I got to work on at the San Francisco Bicycle Coalition was a citywide billboard campaign. A local advertising company donated four locations for us to promote the organization’s mission. Since this was our first time advertising at this scale, we wanted to the campaign to reach a wide audience and encourage people to try biking in the city.

In addition, I designed ads to promote Bike to Work Day (now Bike to Wherever Day), the city’s annual bicycling encouragement campaign, that was featured on buses, bus shelters, and train stations throughout the Bay Area.

Organization

San Francisco Bicycle Coalition

What I Learned

Billboard Design • Large-scale Advertising • Photoshoot Management • Photoshoot Casting

Ad Campaigns

Billboards • Buses • Bus Shelters • Train Stations • Social Media

CAMPAIGN EXAMPLES