About

I am a passionate planning, public policy, and design professional working to make cities more equitable and striving to make the built environment more sustainable. I have worked with a variety of organizations with a wide range of experience in all aspects of planning from transportation planning to economic development to sustainability & green building.

Most recently I worked for the SF Municipal Transportation Agency as a Transportation Planner. Within the Project Delivery team I helped to develop practices for a project management system and helped launch the system to the Sustainable Streets Division. Previously, I managed the bicycle parking program where I exceeded goals by 50% in six months, installing over 700 bicycle racks. In addition, I launched a new program merging public art and on-street bicycle parking facilities by installing the city’s first on-street mural. I also developed new systems for collecting field data and mapping assets using ArcGIS and building a custom mobile application and online map.

Before working at the SFMTA, I was the Program & Design Manager at the SF Bicycle Coalition managing the education and safety program and serving as graphic designer. Major projects include: the redesign of the organization’s website into a mobile responsive user-friendly interface; expanding the driver education program to large vehicle operators and shuttle providers including Genentech, Google, and Recology reaching over 1,000 drivers; and designing and developing marketing campaigns which included billboards, bus ads, bus shelters, and fundraising campaigns.

In addition to my advocacy and planning work, I have over 10 years of experience as a freelance consultant. Clients I have worked with include the SF Housing Action Coalition, the Vision Zero Network, and the City of Oakland Department of Economic & Workforce Development among others.

Check out my Portfolio page for examples of my work or visit my LinkedIn profile for more about my experience.

Work Experience

Transportation Planner | SF Municipal Transportation Agency | April 2015 - April 2016
  • Created and supported improvements to data collection process for analysis and reporting of Vision Zero policy and projects
  • Conducted data analysis and make policies and recommendations
  • Prepared reports, presentations, and recommendations to staff and leadership
  • Represented the agency to community and stakeholders to establish working partnerships and explain policies, programs and projects
  • Assisted in tracking Sustainable Streets projects and works with individual groups on schedule and budget tracking, projecting and forecasting
  • Managed the bicycle parking program for the city of San Francisco installing over 500 bicycle racks a year throughout the city
  • Surveyed site locations, evaluate parking demand & usage, and analyze traffic data
  • Managed the design of promotional materials for the bicycle parking program
  • Coordinate with businesses, citizens, and other city agencies on various projects
  • Use Adobe Create Suite GIS, Excel, and AutoCAD to plan and implement bicycle projects
Program & Design Manager | SF Bicycle Coalition | August 2012 - April 2015
  • Managed the Bicycle Safety Education programs funded by the SFMTA, SFCTA and
    MTC reaching over 1,200 adults, 300 youth, and thousands of professional drivers
  • Managed program budgets and timelines totaling over $500K in grant funding
  • Worked with government agencies, elected officials, and community organizations on
    transportation planning issues
  • Developed materials and informational graphics to promote transportation goals of
    the organization and improvements to bicycle infrastructure in SF
  • Re-designed and launch a new, user-friendly and mobile responsive website
  • Designed all graphics for print, web, marketing materials, and apparel
  • Developed marketing campaigns growing the awareness of advocacy work and
    projects
  • Helped craft press releases leading to articles in traditional and new media
  • Attended public hearings, meetings and conferences held by various city departments
    and preparing summary reports
  • Interpreted and explained legal, technical and procedural aspects of planning to the
    public via presentations and visual graphics
Planning Consultant | City of Oakland Dept. of Economic & Workforce Development| October 2012 - May 2013
  • Conducted focus groups to study the needs of the unemployed in Oakland
  • Analyzed demographic and employment data across the city
  • Developed recommendations to support local employment policy and the Oakland
    Army Base Redevelopment project
  • Performed outreach to community-based organizations, the public and service providers on the Army Base redevelopment and future workforce development opportunities
Planning Instructor | Edward J. Bloustein School of Planning & Public Policy, Rutgers University | September 2011 - May 2012
  • Conducted Graphic Communications for Planners graduate-level course teaching
    students to create plans and models for neighborhood and area plans
  • Educated students in use of data analysis, graphic visualization, and urban design
    concepts in planning and policy analysis
Research Associate | Rutgers Center for Green Building | October 2008 - May 2012
  • Researched and Co-authored NJ Green Building Manual and NJ Green Home
    Remodeling Guidelines
  • Managed project teams successfully on several projects promoting green building
    practices and promoting sustainable planning codes
  • Advised and collaborated with technical advisory committees consisting of public
    agencies and professionals to develop tools for homeowners and developers
  • Increased access, awareness, and adoption of green building practices in NJ
  • Supervised and designed manuals, guidelines, professional reports, and website
Research Associate & GIS Analyst | Good Jobs New York | July 2010 - January 2011
  • Integrated GIS and graphics to translate technical subsidy information to the public
  • Raised awareness of and provided access to data on NYC economic development
    subsidies to Borough Presidents and Community Boards
  • Provided transparent analysis of economic development subsidy allocations that
    identified issues in distribution of funding
  • Increased public participation in the subsidy allocation process
Assistant Planner | Hudson County Division of Planning | June 2009 - January 2010
  • Rendered County eligible for Federal Economic Development Administration funding
  • Co-authored Hudson County Regional Comprehensive Economic Development Strategy
    and economic development component to County Master Plan adopted by County Board of
    Chosen Freeholders in January of 2010
  • Executed economic and demographic analyses to identify strengths and weaknesses of the
    local economy
  • Interviewed municipal and county officials and administered a public opinion survey to facilitate comprehensive community participation

Freelance & Consulting Experience

  • SF Housing Action Coalition | Website, Event materials, Infographics
  • Vision Zero Network | Website, Outreach materials
  • Swagger Like Us | Event posters
  • Bike East Bay | Event materials
  • Ticketfly | Seating charts
  • Common Sense Media | Branding
  • Regional Plan Association | Reports & Graphics
  • NJ Bicycle & Pedestrian Resource Center | Website
  • Sara Kety | Apparel
  • NJ Ad Agency | Advertising & Marketing Materials
  • Cofone Consulting Group, LLC | Planning Reports & Exhibits
  • VCA Group | Architectural drawings, site plans, building elevations